London is an exciting place to be right now, especially if you’re shopping for jewellery. Tough economic times have hit every city across the globe and London is no exception. One thing that people cut down in tough economic times is unnecessary purchases, such as the purchase of jewellery. That means that the jewellery stores that are still open in London offer superior quality and affordable prices. As one of the fashion meccas of the world, London jewelers are extremely knowledgeable about all different types of jewellery and take pride in their knowledge. London Jewelers Week, held each year in June, showcases the knowledge of jewelers across the city.

There are a variety of jewellery stores recommended by the natives of London. Amongst the most popular are Arlington and Co. and Bellara Diamonds. Arlington and Co. has a reputation for excellent customer service. Patrons of Arlington and Co. report not feeling pressured to buy anything and by being rewarded (with champagne) for choosing to purchase their jewellery there. They are committed to quality products. They proclaim to potential customers that what makes them different is the belief that “the experience of buying a diamond should be as pleasurable as it is to own one.”

Patrons of Bellara Diamonds report having a wide selection of gems to choose from, as well as good customer service. Bellara Diamonds believe that customers should be able to make informed decisions in a relaxed environment. They strive to ensure that each customer is educated and that their staff gets to know you to ensure the best experience possible.

Time Out London recommends Pickett as one of the best jewellery shops in London. Their jewellery is all made locally out of the finest materials available. Time Out reports that Pickett has a timeless, vintage feel that you can’t find anywhere else in the city.

The top recommended jewellery story in London is EC One. As a locally owned business they provide services in a way that no other shop on London does. They create unique, one-of-a-kind pieces that are sure to impress. They strive to get to know you to create the perfect piece of jewellery for any occasion. Reviews have said that the staff at EC One work hard to ensure that each customer has the best experience possible.

Overall, London is a fantastic place to buy jewellery. Jewelers are knowledgeable and passionate about their jobs. They work hard to ensure that you have the best quality piece possible.

A website like will provide you with the highest quality in the industry.

Looking through online or physical catalogues of jewellery for sale can be truly fun, especially if you are the type who loves fine jewellery. There are times when you find yourself wanting to own a few jewelry accessories listed in the catalogue even if you do not need them, just because they look so beautiful.

If you have the money and the passion for jewellery, there is nothing to stop you from indulging in buying jewellery for sale. Good jewellery, after all, are investments, not just fashion items; jewels that are really valuable can increase in value as time passes on.

But before you spend your hard-earned money on a jewellery sale, one thing you need to make sure of is that the pieces you are buying are the real stuff. It can be disastrous for you if you ended up wasting so much money on a fake. To protect yourself from such happenings, it is better that you know as much about what you are buying first.

Know More About Jewellery Before Buying

When you buy jewelry accessories from a jewellery shop, there are a few things that you need to have a look at before you pay for it. You should have a look at these things when you browse through jewellery for sale:

– The purity of the metal used in creating the piece of jewellery. Always look for the marking on the metal that indicates how pure this metal is. For instance, an 18-karat gold piece would be marked as “18K or “750” to show that the metal is 75% gold and 25% made of some other metal. On silver jewellery, you should look for the “925” mark. This would indicate that the silver jewellery is 92.5% pure silver.

– The cut, clarity and colour of the gemstone. Amongst gemstones, the trend is that the higher the stone’s clarity is, the higher its value. Also, some colours are rarer, so the colour that the gemstone comes in can also affect the value of the stone. The cut also matters because it enhances the appearance of the gem. When you are shopping for diamonds, you should also look at the carat or the weight of the diamond.

– The treatments used on the gemstone, if any. There are many instances where gemstones used in jewellery have gone through heat treatments, irradiation or other processes to make them look prettier, deepen their colour and do away with their imperfections. It is possible that the treatment is not permanent, and in this case, the jewellery for sale you are considering may require special care.

Be Aware of the Store’s Policies

Shopping at a jewellery sale carries some risk to it, especially if the store you are making your purchase from is a small and relatively unknown shop. Physical jewellery stores would always have their business permits and licenses prominently displayed to ensure that the jewellery they are selling are genuine.

When you buy jewellery for sale, you also need to be aware of the store’s return policies. This is one of the guarantees you can have in case it turns out that you do not like the jewellery you just purchased. If it is a precious gem that you just bought, you should make sure that a certificate of authenticity was enclosed with your package.

A jewellery shop is not really a place where one can walk in, make a purchase and walk out within a few minutes. Shopping for jewellery be it in jewellers UK or other stores, does take thought and planning. What makes it worse is that some designer or the other seems to come up with a new jewellery collection almost every day, which makes the task of choosing even more difficult. A Jewellery shop can seem like a maze to someone who does not know how to go about things. There are several counters of ornaments and huge varieties in terms of price, material used eras and even the type of jewellery.

It comes as no surprise then that most people, especially men, do not like to buy jewellery often. But this is not to say that one cannot unravel this mystery and benefit from it. Keeping a few tips in mind when setting out to make a purchase from a jewellery shop, will help you in creating your very own exquisite jewellery collection.

1) Plan – It is always better to go into a jewellery store armed with a plan since in any case, rarely do people walk in at the drop of a hat to make a purchase in a jewelry store. It will help to plan in accordance with certain aspects like the occasion you are buying for, the specific budget you have in mind, or the special metals that you are seeking and it will also help to convey this to the sales person. Looking through a jewellery store can be a much simpler task if you know what type of ornament you are looking for. Of course this does not mean that you cannot deviate from your search, but having the target in mind does help make the journey smoother.

2) Options – It is always better to work with a few options. So when you do begin looking through the ornaments, put aside what you think you like. After choosing a few jewelry accessories go over them again before you make your final purchase. Compare the ornaments based on their price, the metal used, the quality of the stones if any and also the labour charges that you will be paying.

3) Certificate- Be it a jewellers UK store or any other always ensure that you acquire a certificate of authentication before paying up the price of the ornament. Jewellery is more often than not an investment too and it will help to be sure about what you are paying for. There are several frauds that occur in this industry and today almost all jewellery shops of repute offer a certificate backing up their sale.

It is very important to understand that when buying jewellery especially if it is made of precious metals and stones, one must clarify all doubts. Inquire from the sales personnel about the ornament that you would like to buy and be clear about the return policy of the store. Be it jeweller UK or any other jeweller, a return policy should guarantee that you will be paid back the worth of the materials used while no more than the labour charges shall be deducted. Working with these pointers when setting out to buy from a jewellery shop, will help greatly in making the task much easier.

Buying jewellery online is the easiest and convenient way of shopping. Online shopping gives you access to buy exactly what you are looking for and at competitive prices. Diamond jewellery is an obligation for all women and she chooses according to its budget and demand. These days, you will find many items of jewellery online from different stores online and off. However, you must know some important tips to guide you through the purchase of jewellery.

Choose a Reputable Website
There are lots of websites that sells jewellery but how do you know which ones is appropriate? You’ll want to look for points like secure shopping, return policies, shipping methods, and availability of customer service to determine if a site is trustworthy or not. A site that meets requirements is which offers a wide selection of designed jewellery using combination of diamonds with several other gemstones, fascinating stones, cut and set with new techniques have broadened their appeal in developing markets .

Do Your Research:
There are many things to research before buying jewellery online. Make sure that before you buy anything online you should know what is a carat, and what the desired qualities you look for in jewellery. (For example, when buying diamonds you want to understand, cut, clarity, color and weight!) If you want to buy gemstone, make sure you have a little research. Running a little research can help you to ensure that you get the quality you expect, and the right gift for someone!

Order the Right Size:
Make sure you know what size you need and if necessary speak with the sales person to help you make sure you get the correct size. You do not want to see someone with a surprise engagement ring for example, only to find out diamond jewellery does not fit!

Look for Pricing:
Whether you are looking for online women’s gold jewellery online men’s jewellery, pricing is always a top consideration for the store you might want to purchase from. There might be some really good online diamond jewellery that you what to purchase. Fact is online diamond jewellery pricing must be within what you can afford. So you should check out several shops at the same time, comparing their wares and select the online diamond jewellery that you want within your price range and closest to the style that you like.

Guarantee certificates: Look for sites that provide a guarantee certificate of authenticity and a wealth of information on the purchasing process and returns policies.18k gold is 75% purity, gold 14K, 12K and 10K Gold also vary in purity. The mixing ratio of metal gold varies for each type of gold and you must understand its composition carats and ensure that appropriate safeguards are provided.

Shipping, Handling and Security:
And finally, make a point to check the shipping and handling different procedures to follow when buying women’s jewellery online. Make sure they have a shipping company renowned that they are attached with. Remember you make an online purchase so that you cannot choose only one bit and drop by the store to pick it up. If you want the element of a high price to get to your door that you now know what it does and maintains a high level of security to ensure that the valuables they are sale will not be lost.

A lot of people are now buying jewellery not to wear it but more like an investment, like some sort of stock. Due to the price of jewellery is rather stable, many people are rushing to grab as many types of jewellery as they can to treat it as an investment. Of course, not everyone is doing this as an investment. Some also do buy jewellery to wear it.

Normally, people would visit the jewellery stores nearest in the neighbourhood to buy the type of jewellery that they want. They would try on each and every one of them to see if it suits them or not. This takes a lot of times and efforts and due to the limited number of jewellery in the store itself, most of the time, they might not be able to find the designs and styles of their interests. Well, you do not have to go through this anymore as the advancement of technology has been very beneficial to the shopper in you.

Nowadays, a lot of virtual shops are available in the Internet for people to browse through their collections and products. Online shopping has been on the verge of explosion as more and more businessmen and entrepreneurs are taking advantages of online marketing and do their products sales through the Internet. There are online stores selling the latest fashion trends, health products, accessories, and many more. This goes without saying that you can find a lot of Jewellery eStore where you can purchase your favourite jewellery.

What is the benefit of online shopping especially doing jewellery shopping at Jewellery eStore? Well, online shopping provides you the comfort of shopping at your own home, where you can just lay back on the sofas, looking through the jewellery collections and making payments. You do not have to be disappointed like when you do if you do not find jewellery of the designs you like for there are many designs and styles in the collection for you to browse in online shopping. There is surely one design for each and every one of you.

If you are afraid that you might fall into a scheme when making purchases through online shopping, do not worry for there are a lot of online stores that are certified real and authentic. Indeed there are also many websites that prey on unsuspecting victims but you can actually read about the websites, especially its terms and conditions to better understand its procedures.

Shopping is one of the passions of people. They spend much time in selecting an item before buying. People try to judge an item according to their needs and expectations, today one of the first things that happen comes to mind is open and Internet browser and start searching. Online shopping is now often the best and easiest way to find what you want. E-shopping has over the past five years, gained immense popularity. It is much more convenient than walking around all the malls. The market for jewellery is no exception. It is a paradise jewellery line for women to concentrate and read the contents. The players most famous brands and big screen their points fabulous online stores that must cost a fortune. However, there are a large number of custom hand-made jewellery from leading designers and goldsmiths available. You can often order a unique piece and it will be designed according to your tastes and trends most in vogue.

The jewellery market is one of the most complex markets in the world, with literally thousands of types of jewellery from necklaces, earrings, bracelets, rings and all fashion accessories for women who cater to their tastes. Online shopping offers buyers the opportunity to choose among hundreds of stores without leaving the store to another and lose a lot of time looking for the perfect jewellery.

Advantages of online jewellery are that you can often negotiate discounts; to receive a discount on jewellery is establishing a claim really wonderful. With online shopping if you’ve made an order for a standard off the shelf piece, but then change their mind and want another gem, you can do easily, even if you do not like it return it free, without any penalty. All online stores jewellery accepts all types of cards and online payment. There is also safe and secure payment guaranteed. Be careful because sometimes the fraud occurs, so be careful. In addition to the image gallery and prices, dealers jewellery “can often give you advice on a piece of jewellery, they can provide customers all necessary information on various types of precious metals, how to distinguish colors stones, “which is a perfect gift for your beloved, how to choose the most beautiful ring and adapted for engagement or wedding, etc.

Compare the experience of online jewellery shopping with shopping in a jewellery store mall or department store: you rush to get there, fight against trafficking, a life for parking, get jostled by the crowd, bearing the sellers insisting, and suffer long lines at checkout. When you get home with your purchase, you are drained. And if you need to return the item, you can expect to go through this concern again. The generation of the 21st century is also interested in buying jewellery online. If he wants to buy a ring for his beloved, buy a classic game of cufflinks, or perhaps make a play for a refined family member, it would be wise to browse through the range of jewellery Online.

Jewelry – a magical word that exudes bright smiles, diamond-like glittering eyes and deep, longing sighs. Ever since the human race evolved into an intelligent straight-backed species, there are evidences that jewels in the form of precious crude metals and stones were collected and considered to be forms of splendor. There are several archeological findings of hand-made simple and elegant jewelry in various parts of the world. No wonder that in the modern age, jewelry has gained such an important status in the global market and a nation’s fortune is decided upon its possession and utilization of gold and diamond mines.

Competition among the best brands is at its optimum level and today’s jewelers are the busiest in the professional market, trying to meet the never-ending craving for priceless elegant designs. With the revolution in the area of industry and communication, world class jewelry has come to the reach of urban man and is no longer limited to remain in the prized possession of royalty and film stars. No matter what the budget, jewelry, in today’s world comes in many different forms to suit your individual style. Every variety of jewelry has long since been the ultimate fashion statement and has stayed that way till date. The earlier small scale family jewelry shops have turned into massive corporate giants spewing thousands of fresh designs each year. It is quite an impossible task to bring forth the staggering number of brands floating in the current market. However, based on antiquity and their present grasp on the world’s economy, I am going to enumerate here some famous jewelry stores and brands.

America’s best jewelry brands and retail outlets

Zale Corporation

Zale is one of North America’s largest retailers in diamond, pearl and coloured stone, and gold (rings, chains, etc) jewelry. It has a chain of 2350 outlets throughout US, Canada and Puerto Rico. The firm has four flagship bearers aimed at different jewelry markets – Bailey Banks & Biddle Fine Jewelers, Gordon’s Jewelers, Zales Jewelers, and Piercing Pagoda. In addition to this, Zale also runs several outlets in Canada under the names Peoples Jewellers & Mappins Jewellers. & are the two official online shopping malls for sale of Zale merchandise.

A brief overview of Zale’s chains is given below:

Gordon’s Jewelers:

This was founded in 1924 by Meyer M. Gordon. With further expansion, the business grew into a dominant regional jewelry brand catering to local fashion and style and it has continued the tradition over the years.

Bailey Banks & Biddle:

This was created by two American silversmiths with very little capital in 1832 and the brand was established in 1878. This firm of fine jewelers became one of the country’s prominent jewelry brands and now has a nationwide recognition. Bailey Banks & Biddle has grown to more than 70 retail locations in 31 states across the country and Puerto Rico.

Piercing Pagoda:

As ear-piercing started catching up with the fashion market of the US, jewelry store owners Bernard and Bertha Cohen found it apt to open the very first Piercing Pagoda™ in the Whitehall Mall in Whitehall, Pennsylvania, in 1969. This venture became a success story when women from far and wide came to their stall for ear-piercing. Piercing Pagoda has grown from a single retail location to a chain of more than 820 kiosks today satisfying customers throughout the US and Puerto Rico with its specialty gold jewelry.

Signet Group plc

Signet, a UK based company, is the largest US specialty retail brand capturing a major chunk of the US jewellery market with its 1,221 stores in 50 states. It reaches to the retail customers through the malls under the banner Kay Jewelers and regionally under a number of well-established and recognized names. The superstores operate under the flagship name Jared – The Galleria of Jewelry. Signet Group’s US subsidiary is Sterling Jewelers.

Sterling Jewelers Inc.

Primarily dealing with sterling silver, Sterling Jewelers also showcases gold, silver, diamond, and gemstone jewelry, watches, collectibles, and gifts. It has a spread of some 1,220 stores in 50 states. Sterling jewelers is ranked number one in the US (ahead of Zale). It operates “Kay Jewelers” (as a subsidiary of Signet) as well “Jared the Galleria of Jewelry” (also as a subsidiary of Signet), and about 330 regional jewelry stores under the names “Belden”, “JB Robinson”, “Marks & Morgan”.

Kay Jewelers:

Since 1916, Kay Jewelers, with it’s headquarter in Ohio, has grown from one store to more than 800 from coast to coast. Together with Signet Group plc, its London-based parent company, Kay jewelers has been satisfying clientele in the US as well as other parts of the world.

Jared The Galleria Of Jewelry:

Jared is the leading chain of jewellery superstores. It is also the leading diamond jeweler in the US. More than 100 Jared stores sell diamond jewelry and loose diamonds.


Tiffany, established in 1837 in Broadway, New York, first captured the world’s attention with its intricate silver designs using sterling silver. Since then Tiffany has its name associated with presidents and royalty. It has captured significant chunks of the US and UK markets. In 2006, Tiffany has presented the Frank Gehry collection of jewelry designs in collaboration with the famous architect Frank O. Gehry. Dealing with diamond, pearls, watches, Tiffany stores are available all over the world like the one on 5th avenue, New York, Harrods in London, Printemps Boutique in Paris, at Sydney, Australia, Ngee Ann City in Singapore to name a few.


Opened in New York by Rowland Hussey Macy in 1858, Macy’s was just a fancy dry goods store. From such a beginning, it has made a long and successful journey to become America’s first largest retail departmental store. With over 800 stores all over the US, Macy’s showcases everything from items of daily use to exquisite jewelry, collectibles and accessories.

International stores


In 1858, Frédéric Boucheron founded his own jewellery house and opened a boutique in the highly fashionable Palais Royal district of Paris. The luxurious boutique quickly attracted a prestigious clientele. Over four generations, the family business grew into one of the world’s best-known fine jewellery brands. In 1893 Boucheron was the first jewellery store to open a boutique on the Place Vendôme, a neighbourhood known for its urbanity and elegance. In this century, while remaining true to its unique tradition and legacy, Boucheron has become a name synonymous with aggressive and luxurious modern jewelry designs.


Christian Dior, based in France, has been luring the rich and famous from all over the world with handbags, shoes, and jewelry along with other accessories. Its unique trademark jewellery designs make it figure in the top international brand names. It portrays a unique style of producing solid jewelry items with tiny, simple patterns etched or woven in gold, platinum and silver.


Since 1884, Bulgari has been setting the pace for Italian style in jewellery. It was founded by a Greek named Sotirio who had a flair for roman culture. With a high volume of creativity and innovation, Bulgari looks for inspiration from Greek and Roman arts without losing focus on originality. It experiments with gold jewelry in strings of pearl and colored stones. This gives a unique colorful touch to its products. Via Condotti was its first store boasting visits from royalty and film stars galore.In Rome, Paris, London, New York and Los Angeles, as well as in Tokyo and Dubai, Bulgari has created a niche of its own.

H Samuel and Ernest Jones

In the UK, Signet is the largest specialty retailer of fine jewellery with 591 stores nationwide. Primarily situated in prime uptown locations or shopping malls, the stores operate under the banners “H.Samuel”, “Ernest Jones” and “Leslie Davis” (a trade name related to Ernest Jones). Signet sells gold, silver, diamond, and gemstone jewelry, watches, collectibles, and gifts. Some stores sell china and crystal.

Ernest Jones specializes in diamonds, branded watches and gold jewellery, which are all merchandised and marketed to appeal to the more affluent urban customer.

H.Samuel offers a range of jewellery, gold, watches and gifts.

Peoples Jewellers & Mappins Jewellers

Zale Corporation has captured the Canadian market through two brands, Peoples® Jewellers and Mappins® Fine Jewellers. Both chains are well-known throughout Canada. They provide traditional jewelry items through outlets located in prime malls and other strategically well-placed geographic locations. Founded in 1919 as a family business, Peoples Jewellers was the first company in Canada to sell jewelry on a time payment plan. Mappins Jewellers began operating in 1935, by a British jeweler named Mappins working in a Canadian firm. Mappins was acquired by Peoples Jewellers in 1964.

For many people having jewellery is not optional but really more of a necessity. For such people shopping for jewellery usually happens a lot more often than not. There are however some other people who only wear jewellery on rare or special occasions. Whether you are a person who is fond of buying jewellery regularly or you are the person who simply buys jewellery once in a while it is important to have in mind certain tips before you go shopping for jewellery.

Before you go shopping first identify what exactly you want to buy. Many times when people go shopping for jewellery they end up spending a lot more than they planned to spend and they end up getting what they did not plan to get. This is because when you go shopping there are many things that will attract your attention and you might be tempted to buy them before even thinking. Always have a list of what exactly you are planning to buy so that you do not look around aimlessly when shopping.

It is very important to be keen when shopping for jewellery. While there are many shops and stores where you can purchase this jewellery not all these places deal in genuine jewellery. Therefore do some research and identify the legitimate places where you can purchase genuine jewellery. It is true that genuine jewellery might be more costly and might require that you dig deeper into your pocket. However it is better to spend more and get something that will last and make the right impression rather than spending less and getting something that will not be of the same quality.

Doing proper research about prices, stores, brand names and comparing different jewellery items is a good prerequisite for anyone who is planning to go jewellery shopping. This will help you not only to identify the genuine and better alternatives but it will expose you to a variety of jewellery items so that you can make a more informed choice having looked at many others. Better to take your time and pick out the best than rush to purchase whatever you come across only to regret your decision later.

Always make sure that before you go shopping for jewellery you have just about enough money to purchase whatever you want. It is a terrible feeling going out there to purchase jewellery and you realize you do not have enough money. Therefore before you go on a jewellery shopping spree put together some money that you think will cover most of the expenses that you intend to encounter as you shop for jewellery.

Brent Archer has experience in many areas and just created a new informative and helpful site.

Besides the waves, the one thing that Surfers Paradise is known for is its unbelievable shopping. People come from all up and down the Gold Coast for the unique shops and the great deals that can be found, many people travel quite long distances. Car hire in Surfers Paradise is one of the best options for you, because this way you can explore more shopping destinations and also transport all your purchases back to wherever you are staying.

It is no surprise that one of the most popular shops in Surfers Paradise is the shop aptly named “Surfers Paradise.” For all the hardcore surfers, this is the place to choose one of the 250 different types of surf boards, surfing equipment and anything else you need before hitting the beach. With some of the best names in the business, no trip to the Gold Coast is complete without stopping in this popular shop.

Jewellery stores are also hugely popular down the coast, with some of the popular ones including Bevan Guy Jewellers, Cartier, and Jewellery Sun. If it is handbags that catch your fancy, then head straight to the duty free stores. Here, you can pick up your favourite brands, including Gucci and Louis Vuitton at reasonable rates.

Surfers Paradise is perhaps the only 24X7 shopping destination in Queensland, which means that you can shop till you drop at any hour! There are 14 shopping centres in the area, where you can pick up almost anything that your heart desires.

On Wednesday and Friday evenings, you should hit the esplanade for the incredible Beachfront Markets, which sell everything from locally made gifts to clothes to artwork. There are also 14 shopping centres that offer stores with such names as Wild Orchid, Via La Mode, and Igedo.

Since this area is an international acclaimed shopping district, there are also other facilities available for shoppers. For instance, there are retail as well as duty free shops in the vicinity. In case you are an international visitor, you can claim a refund on certain taxes tht are levied, like the Foods and Services Tax.

Don’t forget to take advantage of the car rentals in Surfers Paradise and head about 20 minutes outside town for the best in outlet shopping at Harbour Town, which is filled with well appointed stores selling quality goods at an unbelievable price. From designer boutiques to beachside markets, you can find everything you ever dreamed about in Surfers Paradise.

In the current times, jewellery has now become the demand of everyone. Due to this increased demand, marketers feel the need to open more jewellery shops because they see a potential to penetrate in the market and thus a number of shops have now opened. It can be safely said that almost every other street has jewellery shop. Jewellery items are now extensively manufactured for different parts of the body using different metals. The manufacturing process includes advanced technology and extensive research. It is a composite process which is a set of long and slow procedures from the initial to the ending point.

First of all, the components of the jewellery pass through multiple processes. The jewelleries are formed by casting machines except for the personalized handcrafted ones. The numbers of processes that are included in jewellery making are design making, molding, casting, polishing, embellishing, finishing and polishing. Design making is the first step to produce the unique piece of jewellery. The talented designers first make the sketch of the design. The proficient craftsmen carry out the process of blueprint designing using different techniques. Each piece of jewellery has a concept of the designer behind its design and the final design is made by the cooperation of the designer and craftsmen. This designer concept is then used by the model maker to create the jewellery piece.

The master piece of jewellery is used to make a high technology mold of the design. This mold is made of wax which is exact replica of the sketch. The material is then passed through the molding process where the profession molders turn the sketch to a master mold which acts as a base for the total process. The master molds are a very complex process because the final piece depends on the master mold. Casting is again a complex process. The experienced and professional casters are required to get a final product. the wax replicas are put in steel containers in which investment powder is then filled and those containers are heated at 500 0C. The powder gets solidified and the wax is melted leaving behind a perfect effect.

The liquefied metal is poured into flasks allowed to cool and is demolished to get a jewellery piece in casting form. The next stage is polishing. Every part has to be polished while the mount is being made. The mount is carefully cleaned and polished to maximum smoothness. After stage setting all tinctures of polishing compounds and rouge must be removed either by washing by hand or by using supersonic cleaning baths. Next the embellishing process starts. When the pieces are casted and foiled an assortment of the gemstones is cut to size. In the finishing department the pieces are foiled to give a soft and smooth finish. These castings are then hand finished and the adjustments and settings are done.

Finally the plating is done by electro-deposition, rhodium, copper, chromium, or other metals by passing an electric current through a solution and then channelizing the plating material from the piece of pure metal to the object set aside in solution. After this process, each piece is checked for any defects and we get a final jewellery piece. Diamond and kundan jewellery has a different set of processes.